Simon Latchford


Simon Latchford is the CEO of Visit Sunshine Coast regional tourism body. He has enjoyed a successful and varied career in senior tourism management, incorporating industry development, marketing, aviation, branding and events.

Over the past 14 years, Simon has played a lead role influencing and implementing positive changes in Tourism across a regional, state and national level through his operational roles both in the private and Government sectors.

Simon’s strong marketing background, together with his ability to broker strategic partnerships with industry members and affiliates, has led to substantial growth in tourism development in the Whitsunday’s, regional Victoria, the Margaret River in Western Australia and the Sunshine Coast in Queensland.

Testament to Simon’s considerable contributions has been the recognition he has garnered nation-wide, winning several major industry awards including the coveted Australian Destination Promotion Award, Tour & Transport Operator, Unique Accommodation, RAC WA Marketing & Business Award and The Most Outstanding Contribution to Tourism by an Individual Award for services to tourism.